The 2014 Kia Soul has won Red Dot’s Design Award! Here’s what they said:
The second generation of the crossover model Kia Soul continues with the distinguishing iconic lines of the previous model and now appears more mature. A distinctive radiator grille, a trapezoidal air intake and slimmer A pillars characterise its exterior design, inspired by the design study Kia Track’ster. The interior convinces with high-quality materials and with a soft-touch instrument panel featuring clearly arranged instruments and high-definition displays. The vehicle’s road handling is now improved thanks to a new platform and more solid bodywork.
Statement by the Jury
“The Kia Soul has an independent character. Above all the interior clearly shows a change in generation with its high-quality materials.”
Source: Red Dot